Information
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Working as product owners, not advisors, we start with the outcome, decide what should exist, and design, build, and ship it to the standard of our own products.
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- Decide first.
- New only when better.
- Every claim has a receipt.
- Every action reversible.
- Understood at a glance.
- Works for everyone.
- Just what’s necessary.
- Thorough where no one looks.
- Feels right on purpose.
- Built to last.
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An independent studio in Miami, founded by Simon Leyton. Design, product, and engineering under one roof.
Work
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What a Miami neighborhood knows.
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A horological atlas.
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The MacArthur Causeway, one pixel at a time.
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Attention into rent, three videos a week.
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A clock that keeps the sun at dusk.
Services
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- Product strategy
- Brand strategy
- Consumer and market research
- Product management
- Launch planning and roadmapping
- Concept and usability testing
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- Interaction design
- Concepting and prototyping
- Visual identity
- Art direction
- Motion design
- Product writing
- Design systems
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- Architecture and planning
- Native app development
- Full-stack web development
- Experimental interfaces
- Data and analytics
- Ecommerce integrations